Sharing is Caring as Registrations Open for Guinness World Records at Earthwave Beach Festival
Sharing is Caring has become the theme for the 2015 Earthwave Beach Festival which showcases the beach lifestyle at Surfers’ Corner in Muizenberg on Sunday 27 September.
Thousands of people have shared the event page on Facebook, which has now reached nearly 300 000 users, while beneficiaries of the world record events include the Dare to Share charity and the inaugural Share the Stoke Outreach Surfing Games will be launched at the festival.
Highlight events at the one-day Earthwave extravaganza include an ambitious attempt to improve on the Guinness World Record for the ‘largest bikini parade’ set in China in 2012 when 1 085 women of all ages walked a mile (1 610 metres) in two-piece swimsuits, and an effort to increase the record of 110 surfers ‘riding the same wave’ set at Muizenberg during Earthwave 2009..
Online registrations for both events opened when the www.earthwave.info website went live this week and, with two weeks to go, hundreds of enthusiastic beach-lovers and surfers have already signed up for these spectacular mass participation gatherings.
Participants in the record breaking attempts donate a minimum of R50 each and proceeds will be shared between the Dare to Share charity that does so much to assist those in need, and whose slogan is fittingly ‘Walk the Walk’; and the National Sea Rescue Institute (NSRI) whose admirable efforts keep ocean users safe.
Companies, brands, NPO’s and charities are encouraged to leverage the immense popularity and media coverage for attempts to break world records by sponsoring groups of participants to raise awareness and funds for the worthy causes they support.
The signing in procedure for the bikini record starts at 9am on the day at the Muizenberg Pavilion, with the parade along Muizenberg Beach between the Corner and the iconic bathing boxes starting at 11am.
Surfers of all ages and abilities sign in at the same venue from 10.30am with approximately 400 participants expected to line up on the beach for final instructions at 12.30. The aspirant record-breakers enter the water at 1pm for an hour during which the organisers try to get as many as possible onto six or seven ‘party’ waves.
The only criteria for surfers is that they can catch, stand up and ride waves straight towards the beach for the five seconds it takes to be counted in the record attempt. All those who complete either (or both) of the world record events will receive a certificate of participation via email.
The Share the Stoke Outreach Surfing Games is an initiative developed by Rory Heard, head of the South African branch of the international Share the Stoke Foundation, and Surfing South Africa, the national controlling body for the sport. The event will include surfing and beach games for teams of youngsters from the various outreach programmes around the Peninsula that use surfing as an incentive to improve the quality of life of their members.
Another first for 2015 is the live music acts, exhibitions, food sales and a beach bar in the Muizenberg Pavilion, right on the water’s edge overlooking the action. Doors open at 9am and the entertainment starts at 2pm, after which there will be a cover charge of R30.
The second Earthwave Tandem Surfing Open will again feature clinics on 2-Up surfing, celebrity heats and a club contest. Perennial favourites like the high energy Beach Touch Rugby Tournament, organised by Sportsman Promotions, and the popular Dig for Gold where kids dig in the sand for valuable prizes will also be back.
Keep up with the latest news on the 2015 Earthwave Beach Festival via:
The official digital media partner is www.Wavescape.co.za whose wave and weather guru Steve Pike is the official forecaster for the event.
For more information on how to participate in events or promote your company / brand at Earthwave contact the organisers at firstname.lastname@example.org
Note: The Earthwave Beach Festival is sanctioned by Surfing South Africa (SSA), the governing body for the sport in South Africa and a member of the South African Sports Confederation and Olympic Committee (SASCOC) and the International Surfing Association (ISA).