Global surfing and sustainable lifestyle event
Surfers Corner, Muizenberg, Cape Town, South Africa
3 & 4 October 2009
Anticipation mounts for Guinness World Record attempt at Earthwave
A flood of enquiries about participation in the attempt to break the Guinness World Record (GWR) for the ‘most surfers riding the same wave’ have been received from Cape Town surfers for the event that will be held at Muizenberg on 4 October as part of the Earthwave global surfing and sustainable lifestyle festival.
“We’ve received dozens of enquiries about the Guinness World Record attempt at Earthwave next month,” says Paul Botha of Kahuna Promotions, the founders of Earthwave. “After raising the record from 44 to 73 at Muizenberg in 2006, the Cape Town surfing community is amping to break the current record of 100 surfers on the same wave set at Earthwave Brazil last year.”
The world record attempt is the highlight of the Earthwave global environmental initiative which has been expanded to a two-day beach festival on the weekend of 3 & 4 October. The 2009 event includes a longboard surfing event; demonstrations in the fast growing Stand Up Paddleboarding (SUP) discipline that will culminate in the Coreban Expression Session featuring some of the country’s top exponents; free surfing lessons provided by the surf schools in the area with classes specifically for women conducted by the Roxy Surf School and a host of other fun beach activities for people of all ages.
Tens of thousands of Rands worth of prizes and give-aways have already been donated including a Natural Curve longboard shaped by Durban based SA champion Hugh Thompson along with surfing equipment and accessories from such famous brands as Billabong , Xcel, Palmers, Derevko and New Balance which will be used for Dig for Gold, raffles and other fund-raising competitions.
As usual the business community of the Deep South is heavily involved in promoting their products and services at Earthwave with early adopter David Jones from the Empire Café in Muizenberg challenging all other restaurants in the area to equal or better his donation of R250 cash and a meal voucher for R250.
Environmental initiatives at Earthwave range from providing clearly demarcated bins for recycling of paper, plastic, glass and other refuse to reducing paper usage by handling the entries and prized certificates for participating in the GWR digitally. Negotiations are in progress with Metrorail to allow all train passengers travelling to Muizenberg with surfboards to ride free of charge on the weekend while carpooling will be encouraged to further reduce the carbon footprint of the event.
There will also be exhibits and presentations on how to lead a more sustainable lifestyle, including a talk by Augustine Morkel, Estate Manager at the Kirstenbosch Botanical Gardens titled ‘Climate Change: How can you help’. Miss Earth South Africa 2009, Chantal Grantham, who will be representing the country in the environmentally themed Miss Earth pageant in the Philippines at the end of October, will also attend Earthwave to present awards and support and encourage ecologically sound initiatives.
Environmentally conscious apparel and footwear brand Ocean Minded, whose products utilise recycled materials, will be coordinating beach cleanups with prizes for participants and conducting a presentation in the marquee tent educating the public on the importance of looking after our waterways.
Earthwave will also be partnering with Cape Town Tourism’s ‘Live it! Love it! LOUDER!’ campaign for the 2010 World Cup that will see soccer ambassadors providing tips and tricks on the beach, giving away signed soccer balls and other memorabilia along with demonstrations of the ‘Diski Dance’. CT Tourism is also sponsoring the participation of a group of youngsters from disadvantaged communities to attend Earthwave and entering a corporate team in the world record attempt.
The schedule for the festival sees the longboard contest, SUP demos, exhibits, presentations and free surfing lessons on the Saturday. The final of the contest, the SUP Expression Session and a Celebrity Surf Off featuring high-profile personalities will take place on Sunday before an expected 400 or more surfers take to the waves at approximately 1pm for the Guinness World Record attempt.
The Earthwave festival culminates in the after-party at the Brass Bell in Kalk Bay where the official number of surfers on one wave will be announced after consulting photographic evidence. The function will include the Cape Town launch of the 200th edition of Zigzag, SA’s premier surfing magazine, along with videos of the day’s action and plenty of specials available while waiting for the results of the Earthwave Brazil and Argentina attempts which should be known around 9pm.
Comprehensive information, images and videos on Earthwave are being uploaded on Wavescape.co.za, SA’s biggest and longest established surfing web portal and the official digital partner for the event.
Earthwave is an environmental initiative founded at Muizenberg in 2006 that leverages the immense interest in Guinness World Record attempts to provide the opportunity for stand up surfers of every age and ability and on any equipment to celebrate their lifestyle and make a statement about reducing their impact on the environment.
Earthwave is sanctioned by Surfing South Africa (SSA), the national controlling body for the sport, whose website will be used to handle online entries to reduce paper usage, and endorsed by the International Surfing Association (ISA) and Surfriders Foundation whose Argentina Chapter will be running the Earthwave event in that country.
The event provides unlimited sponsorship opportunities for companies and organisations keen on promoting their environmental credentials or simply wanting to showcase their products and services to a receptive audience at the beach and through the saturation media coverage.
See the Earthwave group on Facebook for more information or www.earthwave2007.com for highlights of previous year’s events, where you can sign up for future media releases. The 2009 Earthwave website will be launched shortly.
Contact firstname.lastname@example.org for further information on the Earthwave global surfing and sustainable lifestyles event and how to become part of this global movement.
Issued on behalf of:
Company: Kahuna Promotions
Contact: Paul Botha
Tel: +27 (0) 21 783 4965
Compiled & Issued by:
Life’s a Beach Communications
Mobile: +27 (0) 82 423 1964