EARTHWAVE BEACH FESTIVAL
Guinness World Record attempt + Longboard and SUP contests
Surfing and sustainable lifestyle event
Saturday & Sunday, 25 & 26 September 2010
Action aplenty as surfers challenge World Record at Earthwave Beach Festival
There will be action aplenty at the Earthwave Beach Festival at Muizenberg this weekend as Cape Town’s surfers try to break the Guinness World Record of 110 riding on the same wave alongside talks and displays on environmental issues, a photographic exhibition, contests for Longboard surfers and Stand Up Paddleboarders (SUP) and fund raising for worthy causes, before reaching a climax at a huge after-party on Sunday evening.
The fourth annual Earthwave event also features plenty of activities for youngsters, including a Dig for Gold with thousands of Rands in prizes, development surfing, a survey on starting a local surfers environmental organisation, calculating your carbon footprint, a tourism quiz with prizes, free books and CD’s on sustainable lifestyles, free beverages from Loaded Smoothies and Monster Energy and loads of give-aways, sticker showers and competitions.
The highlight will be the Guinness World Record attempt on Sunday, when even more than the 443 surfers of all ages who set the record last year are expected to take to the surf in sunny weather and ideal one metre rolling waves. Registration of participants starts at 10am and all participants line-up on the beach in a spectacular display of the diversity of the surfing lifestyle at 12.30.
Entering the surf at 12.55, half a dozen or more attempts will be made between 1pm and 2pm to get more than 110 surfers riding the same wave for 5 seconds or more. This all takes place under the watchful eye of the Shark Spotters (who will have additional staff on duty), a pair of Billabong / Monster Energy Jetskis in the surf and the reassuring presence of a flotilla of NSRI craft behind the break while highly trained paramedics from Medics in Motion and also the local Lifeguards are on-hand for any eventualities on the beach.
The Ticket to Ride Foundation will be bringing 15 rookie surfers from Masiphumelele to participate in the record attempt. Using surfboards and wetsuits kindly provided by Surfing South Africa as part of surfing’s national controlling body’s transformation program, which is supported by Sport & Recreation SA and the Lotto, the youngsters will also enjoy a hearty meal donated by Compass Bakery.
The festival gets underway at 8am on Saturday with a nationally rated Longboard surfing event run by the WP Longboard Club that has attracted top exponents from all over the country where the winners will be crowned on Sunday morning. The Coreban SUP races run between 10am and 12noon on both days and will utilise an ‘M’ shaped course through the surf that ensures spectators will be close to the action in this burgeoning watersport discipline.
All-day activities on both days include the works of renowned photographer Nic Bothma who will be displaying images from previous Earthwave events and also big-wave action around the Peninsula. There is also the opportunity to get some exercise and raise some funds for Spin 4 Charity, who will be conducting trials for the their own 24 hour Guinness World Record attempt at next year’s Earthwave festival.
Well known environmental organisations such as 350.org and the 90 x 2030 Project will be presenting talks on climate change and sustainable lifestyle options and 3rd Rock Energy will display solar and wind turbine energy generators. The Climate Action Partnership will calculate your carbon footprint, with prizes for those with the lowest impact on the environment, and there will also be a display and information on marine creatures by Save Our Seas and the Shark Spotters.
The event is supported by the City of Cape Town with the Environmental Resource Management Dept have providing copies of their excellent Smart Living Handbook in print and digital versions for those seeking the best way to Reduce, Reuse and Recycle, along with copies of their guide to Western Cape Beaches. And Cape Town Tourism will be hosting a quiz with prizes just after 12noon on Saturday.
Spectators and participants alike can show their support for the meritorious efforts of the Sunflower Fund on behalf of leukemia sufferers by purchasing a Bandana at Earthwave and wearing it during the world record attempt.
Earthwave is supported by Loaded Smoothies, who will be dispensing their range of delicious and nutritious health drinks to participants and spectators, and will distribute tens of thousands of Rands of branded products in competitions, a raffle and competitions.
Products up for grabs include top-of-the-range footwear from Kustom, chairs using environmentally friendly materials designed by TV personality Aidan Bennetts, top-class Derevko Wetsuits, Hemporium bags and apparel made from environmentally friendly hemp, clothing and accessories from O’Neill, Caves Surfwear and Billabong, sunglasses from VonZipper, shoes from New Balance and surf wax from Palmers.
There are also magazines from Zigzag, vouchers from top restaurants such as the Empire Café, Rafikis and Octopus’s Garden, a year’s subscription of surf forecast SMS’s from Wavescape and Bulk SMS and much, much more.
The 2010 Earthwave Beach Festival culminates in the Corona Earthwave After-Party at the recently renovated Brass Bell in Kalk Bay starting at 5.30pm on Sunday. Starring surf band Little Kings, the after party will also feature the Corona promo-girls, surf movies from the Wavescape Film Festival, more prizes and give-aways and the announcement of the official number of surfers on one wave earlier in the day.
For further information see the Program of Events at www.kahunasurf.co.za/kp/earthwave-2010 and the Facebook group Earthwave Beach Festival 2010 where video footage on how seriously participants train for the event, produced by the Fabulous Boomtown Boys, can be viewed.
The Earthwave Beach Festival is produced by Kahuna Promotions and proudly supported by Wavescape, the official online and surf forecasting partner for Earthwave.
Contact firstname.lastname@example.org for details on how to become part of this sustainable lifestyles initiative.
Issued on behalf of:
Company: Kahuna Promotions
Contact: Paul Botha
Compiled & Issued by:
Life’s a Beach Communications
Mobile: +27 (0) 82 423 1964